Apprentice Sales Assistant

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Academy FM Folkestone is a charity Community Radio station that relies on commercial advertising and sponsorship for some of its income – without this, Academy FM could not continue to broadcast or deliver educational work. The Apprentice Sales Assistant will support Academy FM’s Manager by undertaking a variety of sales tasks, office administration, and working with volunteers to manage the radio schedule to ensure Academy FM fulfils its Ofcom license. The Apprentice will gain a Level 2 qualification in the work place, and be given full training and mentoring by radio station staff and a training provider. Start date to be discussed at interview.


Tasks: Sales ‘lead-finding’ – learning about sales, contacting businesses and informing them about Academy FM with a view to setting up meetings and making sales, Events and Promotions.


The Apprentice will learn to do the following:

  • Developing knowledge of what Academy FM can offer businesses, and pass on all information on to

existing and potential clients.

  • Learning to contact businesses to sponsor Outside Broadcasts as well as shows and features.

  • Keeping records of sales activity in the C.R.M Database, updating client retention records, sending

contracts and creating invoices

  • Attending sales meetings with Academy FM’s Manager, to learn about the in-person sales process

  • Learning to write social media posts for sponsored content, and managing the Social Media

  • Schedule to ensure that all sponsored content is promoted online

  • Basic website editing to update web adverts

  • Administration tasks including creating contracts, Purchase Orders, sending emails and invites to all

clients, writing up clients points of sales to create radio commercials.

  • Share the organising of sponsored Outside Broadcasts, and assisting (often at weekends)

  • Liaising with the programming team and volunteers to ensure broadcast slots are filled

Required qualification, skills, abilities and experience:

  • Minimum GCSE Grade 4 in English, Maths, and at least two other subjects

  • Good basic communication skills including written and spoken English, able to write emails to

clients and comfortable in speaking with strangers on the phone in a polite manner.

  • Excellent time management and organisational skills. Some experience of common office software.

  • Able to deal with business owners and members of the public.

  • An interest in the media.


The successful candidate must pass a DBS (criminal records) check and undertake Safeguarding training provided free by Folkestone Academy. Two references will be required. One must be a recent employer, teacher, or college lecturer.

How to apply

Send us your CV, together with a letter which clearly states how your skills and experience match the requirements of the Job Description and Person Specification.  Please also give the names and email addresses of two referees, one of whom should be your most recent employer.

Please email your application to kathrine.castle@academyfmfolkestone.com

About Academy FM

105.9 Academy FM is the Community Radio station for the Folkestone area, and an educational charity. We are unique and won School Radio Station of the Year and BBC Sounds Rising Talent Awards at the Young Audio Awards. We've also won national Community Radio Awards in 2016, 2017 and 2018 for our broadcasting and educational work.
We are based in the Folkestone Academy school, and broadcast to the local area on 105.9 FM and online. We have a small team of staff and a large group of volunteers. Our charitable educational work is mainly with young people - they are trained in radio production and along the way learn self-confidence and communication skills, and we run projects on literacy, science, the arts, heritage and many more subjects. We broadcast a vibrant mix of chart hits and classic tunes, and many interviews.